Hubspot Digital Marketing Certification

You’re a fitness equipment company with 10,000 Instagram followers, but your posts typically get only 50-100 likes and minimal comments. Your main competitor has 5,000 followers but consistently gets 400-500 likes and dozens of engaged comments per post. What does this comparison reveal about the difference between vanity metrics and meaningful engagement?

Sara TaylorComments Off on You’re a fitness equipment company with 10,000 Instagram followers, but your posts typically get only 50-100 likes and minimal comments. Your main competitor has 5,000 followers but consistently gets 400-500 likes and dozens of engaged comments per post. What does this comparison reveal about the difference between vanity metrics and meaningful engagement?
  • You should develop better photography skills like your competitor.
  • You should post more often to increase engagement.
  • You should focus on community engagement and connection more than follower count.
  • You should focus on getting more followers first.

The correct answer is:

  • You should focus on community engagement and connection more than follower count.

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