Hubspot Digital Marketing Certification

You work for a consulting firm that helps mid-sized factories optimize their manufacturing processes. Your clients are operations managers who feel overwhelmed by inefficiencies and are just beginning to explore potential solutions. Which approach is most likely to attract this audience during the stage of identifying their needs?

Sara TaylorComment(0)
  • Running LinkedIn ads promoting detailed case studies showcasing the ROI from optimizing processes at specific client factories
  • Publishing and promoting informative content like short guides or blog posts about cost efficiency in manufacturing.
  • Offering free trials of your proprietary process analysis software and detailed comparison guides against competitors
  • Focusing efforts on creating a vibrant Instagram presence with photos of their consulting team at multiple factory sites

The correct answer is:

  • Publishing and promoting informative content like short guides or blog posts about cost efficiency in manufacturing.

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