Hubspot Digital Marketing Certification

Select all that apply. Which of the following are ways email marketing can indirectly support your SEO strategy?

Sara TaylorComments Off on Select all that apply. Which of the following are ways email marketing can indirectly support your SEO strategy?
  • Improving website engagement metrics like time on page and bounce rate
  • Ensuring the website’s robots.txt file is updated automatically
  • Providing insights for keyword research based on subscriber feedback
  • Generating backlinks from other websites through content promotion

The correct answer is:

  • Improving website engagement metrics like time on page and bounce rate
  • Providing insights for keyword research based on subscriber feedback
  • Generating backlinks from other websites through content promotion

Related Post
Hubspot Digital Marketing Certification

You notice that your website’s blog post receives a lot of traffic, but few visitors click through to your product page. What could be a data-driven next step?

Sara Taylor

Increase the number of blog posts on the topics readers care about. Focus your efforts on paid advertising. Add a section in the blog that links your product to the topic readers care about. Remove the blog post to decrease irrelevant traffic. The correct answer is: Add a section in the blog that links your […]
Hubspot Digital Marketing Certification

You’re a fitness equipment company with 10,000 Instagram followers, but your posts typically get only 50-100 likes and minimal comments. Your main competitor has 5,000 followers but consistently gets 400-500 likes and dozens of engaged comments per post. What does this comparison reveal about the difference between vanity metrics and meaningful engagement?

Sara Taylor

You should develop better photography skills like your competitor. You should post more often to increase engagement. You should focus on community engagement and connection more than follower count. You should focus on getting more followers first. The correct answer is: You should focus on community engagement and connection more than follower count.
Hubspot Digital Marketing Certification

A marketing manager is concerned about AI replacing human marketers. Which of the following is the most accurate way to describe AI’s role in marketing?

Sara Taylor

AI is designed to fully automate all marketing decisions. AI should be used primarily for basic data entry tasks. AI handles repetitive tasks, allowing marketers to focus on strategy and creativity. AI is too unreliable to be trusted with important marketing functions. The correct answer is: AI handles repetitive tasks, allowing marketers to focus on […]