Hubspot Digital Marketing Certification

What should you do first to ensure that SEO and content marketing efforts amplify each other?

Sara TaylorComments Off on What should you do first to ensure that SEO and content marketing efforts amplify each other?
  • Develop independent strategies for SEO and content marketing to maximize team autonomy
  • Enhance brand visibility through visual redesigns without keyword optimization
  • Focus on immediate content production
  • Set clear, integrated goals using SMART

The correct answer is:

  • Set clear, integrated goals using SMART.

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Hubspot Digital Marketing Certification

You’ve launched new social, email, and ad campaigns. What is one strategy to anchor your marketing around your website?

Sara Taylor

To link every campaign back to a unique landing page on your website To direct all traffic to your company’s social media profiles To increase the frequency of your social media posts To prioritize paid advertising for engagement The correct answer is: To link every campaign back to a unique landing page on your website.
Hubspot Digital Marketing Certification

Fill in the blanks: Intrinsic motivation is ____, while extrinsic motivation is ____.

Sara Taylor

behavioral, cognitive rational, emotional driven by internal rewards, driven by external rewards based on one’s needs, based on one’s values The correct answer is: driven by internal rewards, driven by external rewards.
Hubspot Digital Marketing Certification

A fashion retailer has been posting regularly on social media for eight months. They have good engagement rates, but notice their content isn’t leading to meaningful business results. Their posts focus heavily on product features and company updates. What should they prioritize?

Sara Taylor

Increasing posting frequency to boost visibility and reach Switching to video-only content across all platforms Moving toward authentic, value-driven storytelling Focusing exclusively on trending hashtags and viral content The correct answer is: Moving toward authentic, value-driven storytelling.