Hubspot Digital Marketing Certification

What is the primary goal of integrating content marketing with SEO?

Sara TaylorComments Off on What is the primary goal of integrating content marketing with SEO?
  • To prioritize immediate sales over customer education
  • To help content be engaging and easily found by search engines
  • To increase the frequency of advertisement displays
  • To focus on short-term promotional offers

The correct answer is:

  • To help content be engaging and easily found by search engines.

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Hubspot Digital Marketing Certification

Fill in the blanks: Intrinsic motivation is ____, while extrinsic motivation is ____.

Sara Taylor

behavioral, cognitive rational, emotional driven by internal rewards, driven by external rewards based on one’s needs, based on one’s values The correct answer is: driven by internal rewards, driven by external rewards.
Hubspot Digital Marketing Certification

You’re a fitness equipment company with 10,000 Instagram followers, but your posts typically get only 50-100 likes and minimal comments. Your main competitor has 5,000 followers but consistently gets 400-500 likes and dozens of engaged comments per post. What does this comparison reveal about the difference between vanity metrics and meaningful engagement?

Sara Taylor

You should develop better photography skills like your competitor. You should post more often to increase engagement. You should focus on community engagement and connection more than follower count. You should focus on getting more followers first. The correct answer is: You should focus on community engagement and connection more than follower count.
Hubspot Digital Marketing Certification

Select all that apply. You want to ethically use both scarcity bias and the bandwagon effect in your marketing. Which of the following are appropriate ways of doing so?

Sara Taylor

Implementing real-time inventory updates on product pages and email alerts to show low stock when applicable Showcasing authentic customer testimonials and positive reviews on your website and social media platforms Featuring photos generated by AI, presented as real customers using your product, in social media posts and email newsletters Creating a sense of urgency by […]