What is the benefit of monitoring your contacts’ behavior on your website for email marketing?

• It empowers you to send emails at the exact same time every day.
• It identifies which links in your emails get the most engagement.
• It improves the likelihood that recipients will respond to calls-to-action in your emails.
• It provides data for segmenting your email list into relevant groups.

The correct answer is:

• It provides data for segmenting your email list into relevant groups.