Fill in the blank: A SMART goal is specific, measurable, achievable, ____, and time-bound. This helps in setting realistic expectations for your SEO and content marketing efforts.

How should you use keyword data when creating a content roadmap?

By ignoring search trends and focusing on past success By prioritizing topics with low importance but high completion By selecting trending questions and addressing gaps in existing content By choosing random keywords for diversity in topics The correct answer is: By selecting trending questions and addressing gaps in existing content.

What is the relationship between digital marketing and inbound marketing?

They are interchangeable terms with no meaningful difference. Digital marketing is the strategy, and inbound marketing is the collection of tools used to execute the strategy. Inbound marketing is a specific type of digital marketing that focuses only on paid search and social media advertising. Digital marketing provides the tools and channels, while inbound marketing […]

Which of the following is NOT one of the foundational components of a digital marketing strategy?

Planning your digital marketing campaigns Evaluating your existing digital channels and assets Building your buyer personas Implementing A/B testing for landing pages The correct answer is: Implementing A/B testing for landing pages.