True or false? Similar to other digital channels, email marketing primarily relies on consumers passively discovering content.

A fashion brand wants to use AI to generate social media captions for a product launch. How should they ensure authenticity while using AI?

By using AI-generated captions without any human review By using multiple AI-generated options to test different tones By using AI for keyword research rather than for creative generation By using AI to generate captions, then refining them with human edits to maintain brand’s voice The correct answer is: By using AI to generate captions, then […]

True or false? Earned media is the exposure you gain through word-of-mouth marketing, such as positive reviews, guest blog posts, public relations, or customer experience.

True False The correct answer is: True

Alejandro works for Homebody’s Pro Tools, an e-commerce site selling DIY equipment. He’s noticed through website analytics that many visitors spend time on the power drills page but leave the site without taking further action. The company collected these visitors’ email addresses from past interactions, like abandoned carts or newsletter signups. Which of the following is the best strategy for Alejandro to re-engage these leads using email marketing?

Adding all these visitors to a general weekly newsletter about new arrivals and promotions Sending an immediate follow-up email asking why they didn’t purchase a power drill Using AI to predict which specific power drill they were most interested in and sending them a discount code for that single product Creating a segment for these […]