True or false? Similar to other digital channels, email marketing primarily relies on consumers passively discovering content.

How can analytics tools, like Google Analytics, enhance the SEO and content marketing relationship?

By identifying content that attracts visitors and drives action By eliminating the need for further keyword research and competitor analysis By automatically updating and republishing outdated content By showing user behavior and traffic sources unrelated to content performance The correct answer is: By identifying content that attracts visitors and drives action.

Your company uses a CRM to store sensitive customer data. How can you ensure data security and trust?

By allowing open access to only company employees By setting access controls to limit data to only authorized users By sharing access credentials widely for team collaboration By storing all data in a single protected file The correct answer is: By setting access controls to limit data to only authorized users.

Fill in the blanks: ____ and ____ are two primary psychological drivers marketers should understand to create effective omnichannel strategies.

Price elasticity, market demand Customer demographics, purchase history Cognitive biases, social influence Product features, competitor analysis The correct answer is: Cognitive biases, social influence.