Hubspot Digital Marketing Certification

Fill in the blank: ____ are effective content types for reaching potential customers during the awareness stage of the buyer’s journey.

Sara TaylorComments Off on Fill in the blank: ____ are effective content types for reaching potential customers during the awareness stage of the buyer’s journey.
  • E-books and influencer marketing
  • Case studies and webinars
  • Short-form videos and influencer marketing
  • Webinars and short-form videos

The correct answer is:

  • Short-form videos and influencer marketing.

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Hubspot Digital Marketing Certification

True or false? Similar to other digital channels, email marketing primarily relies on consumers passively discovering content.

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True False The correct answer is: False.
Hubspot Digital Marketing Certification

Fill in the blanks: ____ and ____ are two primary psychological drivers marketers should understand to create effective omnichannel strategies.

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Price elasticity, market demand Customer demographics, purchase history Cognitive biases, social influence Product features, competitor analysis The correct answer is: Cognitive biases, social influence.
Hubspot Digital Marketing Certification

When setting up social media advertising campaigns, what is recommended for beginners regarding budget allocation?

Sara Taylor

Start with the maximum budget possible to get immediate results. Allocate budget equally across all available platforms. Begin with a modest budget, test thoroughly, then scale up what proves effective. Focus all budget on one single campaign type. The correct answer is: Begin with a modest budget, test thoroughly, then scale up what proves effective.