True or false? Offering users only a generic accept button for cookies is considered a best practice for transparency in data consent.

Your brand is partnering with an influencer to promote a product. What is the ethical way to handle the collaboration?

Do not disclose any payment to maintain impartial reviews. Use indirect language to refer to the partnership. Clearly label the content as sponsored. Focus on influencer reach and engagement metrics. The correct answer is: Clearly label the content as sponsored.

Select all that apply. Which of the following are benefits of integrating email marketing and social media?

It guarantees a higher click-through rate for email campaigns. It helps maintain consistent messaging and visual identity across platforms. It allows for strategic repurposing of content between channels. It eliminates the need for separate content calendars for each channel. The correct answer is: It helps maintain consistent messaging and visual identity across platforms. It allows […]

A B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?

Stop creating organic content and focus on paid ads. Post the same content more frequently across all platforms. Optimize their social content for search intent and include clear calls-to-action. Switch to only video content formats. The correct answer is: Optimize their social content for search intent and include clear calls-to-action.