True or false? Failing to disclose sponsorships in content can negatively impact the reputations of both the content creator and the company

A B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?

Stop creating organic content and focus on paid ads. Post the same content more frequently across all platforms. Optimize their social content for search intent and include clear calls-to-action. Switch to only video content formats. The correct answer is: Optimize their social content for search intent and include clear calls-to-action.

Fill in the blank: By evaluating keyword themes, you can create ____ that cover related subjects and capture a broader audience.

topic clusters niche slogans competitive pitches catchy headlines The correct answer is: topic clusters.

You work for a consulting firm that helps mid-sized factories optimize their manufacturing processes. Your clients are operations managers who feel overwhelmed by inefficiencies and are just beginning to explore potential solutions. Which approach is most likely to attract this audience during the stage of identifying their needs?

Running LinkedIn ads promoting detailed case studies showcasing the ROI from optimizing processes at specific client factories Publishing and promoting informative content like short guides or blog posts about cost efficiency in manufacturing. Offering free trials of your proprietary process analysis software and detailed comparison guides against competitors Focusing efforts on creating a vibrant Instagram […]