True or false? Failing to disclose sponsorships in content can negatively impact the reputations of both the content creator and the company

A B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?

Stop creating organic content and focus on paid ads. Post the same content more frequently across all platforms. Optimize their social content for search intent and include clear calls-to-action. Switch to only video content formats. The correct answer is: Optimize their social content for search intent and include clear calls-to-action.

What should you do first to ensure that SEO and content marketing efforts amplify each other?

Develop independent strategies for SEO and content marketing to maximize team autonomy Enhance brand visibility through visual redesigns without keyword optimization Focus on immediate content production Set clear, integrated goals using SMART The correct answer is: Set clear, integrated goals using SMART.

Which of the following is NOT one of the foundational components of a digital marketing strategy?

Planning your digital marketing campaigns Evaluating your existing digital channels and assets Building your buyer personas Implementing A/B testing for landing pages The correct answer is: Implementing A/B testing for landing pages.