True or false? Bounce rate is a metric that can help you identify pages that might need improvement.

A fashion retailer has been posting regularly on social media for eight months. They have good engagement rates, but notice their content isn’t leading to meaningful business results. Their posts focus heavily on product features and company updates. What should they prioritize?

Increasing posting frequency to boost visibility and reach Switching to video-only content across all platforms Moving toward authentic, value-driven storytelling Focusing exclusively on trending hashtags and viral content The correct answer is: Moving toward authentic, value-driven storytelling.

What broader impact do unethical marketing practices have?

It erodes customer trust across the industry. It indicates rapid industry growth. It demonstrates the credibility of digital advertising. It maintains consumer confidence in marketing practices. The correct answer is: It erodes customer trust across the industry.

Which of the following is a key benefit of using data-driven decision making in your marketing strategy?

It helps you eliminate the guesswork to understand what your users want. It relies on trends rather than user behavior. It makes content creation predictable. It ensures all marketing decisions are made by intuition. The correct answer is: It helps you eliminate the guesswork to understand what your users want.