True or false? AI-driven budget allocation is based on past campaign data, with no real-time adjustments.

True or false? AI-driven A/B testing can only compare two variations at a time, just like traditional A/B testing.

True False The correct answer is: True

Fill in the blank: ____ are effective content types for reaching potential customers during the awareness stage of the buyer’s journey.

E-books and influencer marketing Case studies and webinars Short-form videos and influencer marketing Webinars and short-form videos The correct answer is: Short-form videos and influencer marketing.

What is the benefit of monitoring your contacts’ behavior on your website for email marketing?

It empowers you to send emails at the exact same time every day. It identifies which links in your emails get the most engagement. It improves the likelihood that recipients will respond to calls-to-action in your emails. It provides data for segmenting your email list into relevant groups. The correct answer is: It provides data […]