Hubspot Digital Marketing Certification

According to the Oxford English Dictionary case study, what results did they achieve using AI-driven SEO strategies?

Sara TaylorComments Off on According to the Oxford English Dictionary case study, what results did they achieve using AI-driven SEO strategies?
  • 90% improvement in customer satisfaction and 85% increase in retention rates
  • 50% reduction in content creation time and 60% decrease in publishing costs
  • 85% increase in social media engagement and 75% growth in email subscribers
  • 69% increase in clicks and 72% increase in impressions within six months

The correct answer is:

  • 69% increase in clicks and 72% increase in impressions within six months.

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Hubspot Digital Marketing Certification

You’ve launched new social, email, and ad campaigns. What is one strategy to anchor your marketing around your website?

Sara Taylor

To link every campaign back to a unique landing page on your website To direct all traffic to your company’s social media profiles To increase the frequency of your social media posts To prioritize paid advertising for engagement The correct answer is: To link every campaign back to a unique landing page on your website.
Hubspot Digital Marketing Certification

A marketing manager is concerned about AI replacing human marketers. Which of the following is the most accurate way to describe AI’s role in marketing?

Sara Taylor

AI is designed to fully automate all marketing decisions. AI should be used primarily for basic data entry tasks. AI handles repetitive tasks, allowing marketers to focus on strategy and creativity. AI is too unreliable to be trusted with important marketing functions. The correct answer is: AI handles repetitive tasks, allowing marketers to focus on […]
Hubspot Digital Marketing Certification

Which of the following is a primary driver for the growing demand for personalization online?

Sara Taylor

The desire for all-inclusive access across all possible platforms The expectation of receiving free products or services The appreciation for relevance and efficiency The need for anonymity in online interactions The correct answer is: The appreciation for relevance and efficiency.