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Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)
In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]
Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?
A sitewide tag must be added for each conversion action. The required code snippets must be inserted within an inline frame. Conversion tracking tags must use HTML5 for all site pages. Auto-tagging must be turned on in all of her Google Ads. Download Google Ads Measurement Certification Exam Answers (PDF)
Google My Business gives businesses a variety of ways to promote their goods and services to users online. What are the key benefits of Google My Business?
Share information with customers, capture personally identifiable information, send emails to visitors, and track their online movements. Share visitor information with vendors, forecast sales, complete ecommerce transactions, and gain insights into purchase history. Share information with competitors in your market, capture visitor’s personal information, and complete transactions online. Share information with customers, manage multiple listings […]