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Vijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets. How does the Google My Business website builder address this concern?
Google My Business website builder sites are all mobile-only with no desktop variants. Google My Business website builder will format the site to deliver on any device. Google My Business builder sites offer multiple display options when users land on-page. Google My Business builder sites direct all traffic to coded pages hosted by third parties. Download Google Ads […]
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)
In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]
You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?
Segment the data by conversion category. Segment the data by conversion action. Segment the data by click type. Segment the data by conversion adjustment. Download Google Ads Measurement Certification Exam Answers (PDF)