- KPIs are available once an ad campaign is complete.
- KPIs are media-channel specific.
- KPIs should be chosen from one metric for a campaign.
- KPIs are quantifiable over a period of time.
- A KPI is a measurement of success.
Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?
Brianna can convert offline customers into online shoppers. Brianna can measure how many shoppers intend to visit her physical store. Brianna can track conversions for first opens for her app. Brianna can measure offline sales initiated from an ad click. Download Google Ads Measurement Certification Exam Answers (PDF)
Marisol owns a busy yoga studio popular with local college communities. Her customers call daily to check on class times, availability, and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers these customers need, without requiring her staff to take calls. Which feature of Google My Business could Marisol use to accomplish this?
Google My Business Informer allows her to set a robocall to answer and inform phone callers. Google My Business Call Center lets her dictate a message that’s then read by a professional. Google My Business Redirect lets her decide to which phone line and device a caller is directed. Google My Business Messaging lets her […]
You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?
The conversion tracking also including offline conversions. Customers using web browsers that allow cross-site cookies. Customers clicking the ads multiple times before purchasing. Customers who made a purchase return to the conversion page. Download Google Ads Measurement Certification Exam Answers (PDF)