- KPIs are available once an ad campaign is complete.
- KPIs are media-channel specific.
- KPIs should be chosen from one metric for a campaign.
- KPIs are quantifiable over a period of time.
- A KPI is a measurement of success.
Pages per visit Return on ad spend Brand awareness Upsells Download Google Ads Measurement Certification Exam Answers (PDF)
Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
He brings data to all his meetings. Data is at the center of every decision made. He starts his day by looking at how well he’s doing on his company’s key performance indicators. He maintains a set of preferred media channels that are proven to be effective and don’t need to change. He values what […]
Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?
Media Mix Channel Attribution Placements Download Google Ads Measurement Certification Exam Answers (PDF)