- KPIs are available once an ad campaign is complete.
- KPIs are media-channel specific.
- KPIs should be chosen from one metric for a campaign.
- KPIs are quantifiable over a period of time.
- A KPI is a measurement of success.
Each Google My Business location has a unique ID that applies changes to the right listing. What’s the name of this unique ID?
Store Number Store Category Store Code Store Identifier Download Google Ads Measurement Certification Exam Answers (PDF)
Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?
He needs to learn the data models used by Google’s automation systems. He needs to assign data values to his manual optimization processes in real time. He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm. He needs to build data spreadsheets that can […]
Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.
Increase sales of high-heeled shoes by 10% this year Increase of 10% in number of full video ad views on YouTube Increase online orders by 5% this quarter Increase of 20% in response rate to Google Search Ads for high heels Metric (2) KPI (1) Metric (4) KPI (3) Download Google Ads Measurement Certification Exam […]