Enable your Google Analytics account in the Google Publisher Toolbar. Link your Google Firebase account with Google Analytics. Make Google Firebase your attribution provider. Insert a required JavaScript code onto each web page of your site. Download Google Ads Measurement Certification Exam Answers (PDF)
It algorithmically evaluates individual customer paths. It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It applies static logic to assign a value to each touch-point. Download Google Ads Measurement Certification Exam Answers (PDF)