- Conversion value/click
- View-through conversions
- All conversions
- Assisted conversions
Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
It algorithmically evaluates individual customer paths. It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It applies static logic to assign a value to each touch-point. Download Google Ads Measurement Certification Exam Answers (PDF)
Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?
Cross-channel attribution Store visits Brand lift Media mix model Download Google Ads Measurement Certification Exam Answers (PDF)