Google Ads Measurement Answers

You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)

Knowledge GlassComments Off on You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)
  • Conversion value/click
  • View-through conversions
  • All conversions
  • Assisted conversions

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

Which is an example of a purchase metric that can be tracked?

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Pages per visit Return on ad spend Brand awareness Upsells Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?

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By lowering the cost of the flower arrangements to increase margin. By raising the revenue to increase demand. By lowering the price of the flower arrangements to increase demand. By raising the margin on the arrangements to increase revenue. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this?

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In Firebase, the account needs to be an owner on the project you want to link. The Google account needs Standard access in Google Ads. In Firebase, the account needs to be a Firebase Develop Admin. The Google account needs to have owner access in Google Ads. Download Google Ads Measurement Certification Exam Answers (PDF)