- Test daily: Test a new website layout and color scheme each day.
- Lower price: Consider reducing the price of your product(s) for multiple purchases.
- Remove friction: Make sure the checkout process is working and easy to use.
- Increase discounts: Attempt to increase unique visits to the website by offering discounts.
Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?
A tagging system that incorporates a variety of potential keywords to set her products apart from the competition. A brick-and-mortar location that supports in-store purchases and features the artisanal product story. Curated lifestyle images and creative copy to set her products apart from the competition. An exciting discount coupon promotion that will attract high volumes of online traffic to […]
Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
Her ad’s minimum required return on investment (ROI) Her cabinet’s attributes, such as price Her ad’s preferred cost-per-click limits Her schedules for when cabinets can be delivered Download Google Ads Shopping Certification Exam Answers (PDF)
Google Shopping helps retailers provide customers with seamless experiences meant to encourage action. How can Google Shopping campaigns accomplish this?
They direct customers to find the cheapest price for the product you’re advertising. By providing relevant information, such as store hours, address, and product availability By giving shoppers instant savings on the products they’re actively looking to purchase They inform customers if the manufacturer of a product certifies a retailer’s in-store stock. Download Google Shopping […]