- Media mix model
- Attribution
- Machine learning
- Cross-channel
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If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?
The cost of products The number of product returns The date of transaction The return on investment Download Google Ads Measurement Certification Exam Answers (PDF)
Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?
Machine learning Media mix model Cross-channel Attribution Download Google Ads Measurement Certification Exam Answers (PDF)
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?
Offer them a specific call to action Send targeted advertising Show them more ads for services Ensure brand loyalty Download Google Ads Measurement Certification Exam Answers (PDF)