Google Ads Measurement Answers

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

Knowledge GlassComments Off on Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
  • Media mix model
  • Attribution
  • Machine learning
  • Cross-channel

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

Marisol owns a busy yoga studio popular with local college communities. Her customers call daily to check on class times, availability, and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers these customers need, without requiring her staff to take calls. Which feature of Google My Business could Marisol use to accomplish this?

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Google My Business Informer allows her to set a robocall to answer and inform phone callers. Google My Business Call Center lets her dictate a message that’s then read by a professional. Google My Business Redirect lets her decide to which phone line and device a caller is directed. Google My Business Messaging lets her […]
Google Ads Measurement Answers

Raven has successfully added her location to Google My Business. She knows she has options for verification, including use of a phone call or e-mail. How else can she verify her location?

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With a downloaded mobile app. With a state-issued business license. With a visit to a local Google office. With a postcard delivered by mail. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

Knowledge Glass

He brings data to all his meetings. Data is at the center of every decision made. He starts his day by looking at how well he’s doing on his company’s key performance indicators. He maintains a set of preferred media channels that are proven to be effective and don’t need to change. He values what […]