- Media mix model
- Machine learning
Measuring conversion actions can help you better understand how users connect with your brand. Which are conversion actions you can measure?
Purchase, lead, page view, and sign-up Organic discovery, and directory referral Social media account shares, and likes Unsolicited walk-ins, and product deliveries Download Google Ads Measurement Certification Exam Answers (PDF)
Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers?
By responding to reviews. By sending e-mail newsletters. By tracking search history. By collecting online payments. Download Google Ads Measurement Certification Exam Answers (PDF)
Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor?
The length of each call and time it took place. The specific ad that led to a call conversion. The first and last name of the caller, and their home or business address. The reason for the call, and the specific zip code the call originated from. Download Google Ads Measurement Certification Exam Answers (PDF)