- Enable your Google Analytics account in the Google Publisher Toolbar.
- Link your Google Firebase account with Google Analytics.
- Make Google Firebase your attribution provider.
You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?
Between the tags of your website page, before the last line of code. Directly above the global site tag in the <\head> tags of all website pages. Between the tags of your website page, right after the global site tag. On the home page of the website, both above and below the tags. Download Google Ads […]
You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?
Segment the data by conversion category. Segment the data by conversion action. Segment the data by click type. Segment the data by conversion adjustment. Download Google Ads Measurement Certification Exam Answers (PDF)
Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?
Cross-channel attribution Store visits Brand lift Media mix model Download Google Ads Measurement Certification Exam Answers (PDF)