Google Ads Measurement Answers

Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?

Knowledge GlassComments Off on Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?
  • Media mixed model
  • Machine learning
  • Cross-channel
  • Attribution

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning. What can help him troubleshoot this issue?

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Google Ads Measurement Answers

Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?

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Google Ads Measurement Answers

Tom’s setting up website call conversion tracking for his business’s website, using Google Ads. Place the steps required for the setup in the correct order. (The first step is on top.)

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Choose “Phone Calls” as the conversion action to track. Click on “Calls to a phone number on your website” as the source of the phone call you would like to track. Generate the phone snippet for your website. Apply phone snippet to website. Download Google Ads Measurement Certification Exam Answers (PDF)