- Media mixed model
- Machine learning
Shows the average number of days, ad clicks, and ad impressions it took users to convert. Shows how many conversions were received for each conversion action. All the conversions assisted by clicks, except for the last click for each keyword. Helps evaluate and optimize performance using the current attribution model. Campaigns report (4) Top Conversions […]
Tom’s using Google Ads to promote his bicycle store. He’s created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this?
By setting up an attribution action for website purchases. By setting up a conversion action for in-app purchases. By setting up a conversion action for website purchases. By setting up an attribution action for in-app purchases. Download Google Ads Measurement Certification Exam Answers (PDF)
Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?
Bidding Optimization Media mix optimization Targeting Optimization Creative Optimization Download Google Ads Measurement Certification Exam Answers (PDF)