- Media mixed model
- Machine learning
Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning. What can help him troubleshoot this issue?
Conversions report Google Tag Assistant Google Analytics Google Ads Conversion Tool Download Google Ads Measurement Certification Exam Answers (PDF)
Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?
Return on ad spend Machine learning Total tax deductions Reporting freshness Download Google Ads Measurement Certification Exam Answers (PDF)
Tom’s setting up website call conversion tracking for his business’s website, using Google Ads. Place the steps required for the setup in the correct order. (The first step is on top.)
Choose “Phone Calls” as the conversion action to track. Click on “Calls to a phone number on your website” as the source of the phone call you would like to track. Generate the phone snippet for your website. Apply phone snippet to website. Download Google Ads Measurement Certification Exam Answers (PDF)