Google Ads Measurement Answers

You want to track first opens for your mobile app. Your app uses the Firebase SDK. Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.)

Knowledge GlassComments Off on You want to track first opens for your mobile app. Your app uses the Firebase SDK. Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.)
  1. Link your Firebase account to your Google Ads account.
  2. Select Conversions in Google Ads.
  3. Select app installs and in-app actions.
  4. View data in Google Analytics.

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food. Which two digital channels could Mary use to reach her audience? (Choose two.)

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Google Ads Measurement Answers

Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?

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Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple channels consolidate campaign data for actionable insights. Multiple channels may use different tools to measure brand lift. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?

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Location has no photos. Location isn’t yet open. Location uses one category. Location includes no posts. Download Google Ads Measurement Certification Exam Answers (PDF)