- Link your Firebase account to your Google Ads account.
- Select Conversions in Google Ads.
- Select app installs and in-app actions.
- View data in Google Analytics.
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You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.)
Google Docs XML Google Sheets CSV HTML Download Google Ads Measurement Certification Exam Answers (PDF)
An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?
Page load and click Time onsite and referrer Total pages and load speed Page duration and visit Download Google Ads Measurement Certification Exam Answers (PDF)
You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)
KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a campaign. KPIs are quantifiable over a period of time. A KPI is a measurement of success. Download Google Ads Measurement Certification Exam Answers (PDF)