- Several Shopping ads will be displayed for your products based on specific categories potential customers have selected.
- Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products’ value.
- Shopping ads may contain several videos showing how to use your products, along with detailed descriptions of your products’ value.
- Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.
Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?
In print materials that contain ads from other hair accessory brands. In a sidebar on the website for other hair accessory brands. At the top of a Google search for “cute hair accessories.” On a mobile Google search for “cute hair accessories” in the sidebar. Download Google Ads Shopping Certification Exam Answers (PDF)
Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent and […]
Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Shopping Ads Certification Exam Answers (PDF)