Google Ads Measurement Answers

You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?

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  • Add the Conversion Linker tag to your landing page URLs.
  • Disable auto-tagging in all your Google Ads accounts.
  • Add a Floodlight event snippet for each site page.
  • Give Conversion Optimizer access to all site pages.

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?

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An event tag An analog tag​ A global site tag A temporary tag Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Tom’s using Google Ads to promote his bicycle store. He’s created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this?

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By setting up an attribution action for website purchases. By setting up a conversion action for in-app purchases. By setting up a conversion action for website purchases. By setting up an attribution action for in-app purchases. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?

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Google Ads Conversion Tracking Conversion Linker Google Optimize Floodlight Counter Download Google Ads Measurement Certification Exam Answers (PDF)

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