Google Ads Measurement Answers

You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?

Knowledge GlassComments Off on You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?
  • Add the Conversion Linker tag to your landing page URLs.
  • Disable auto-tagging in all your Google Ads accounts.
  • Add a Floodlight event snippet for each site page.
  • Give Conversion Optimizer access to all site pages.

Download Google Ads Measurement Certification Exam Answers (PDF)

Related Post
Google Ads Measurement Answers

Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?

Knowledge Glass

Link your Google Firebase account with Google Analytics Make Google Firebase your attribution provider Insert a required JavaScript code onto each web page of your site Enable your Google Analytics account in the Google Publisher Toolbar Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)

Knowledge Glass

View-through impression​ Maximize conversions Enhanced CPC Target impression share Maximize clicks Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?

Knowledge Glass

Ads used in identical ways, on the same budget, and with exposed groups. Ads used in identical ways, on the same channels, and directed at the same audience. Ads used in identical ways, on the same budget, and used in brand lift. Ads used in identical ways, on the same channels, and with unexposed groups. […]