Google Ads Measurement Answers

You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?

Knowledge GlassComments Off on You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?
  • Add the Conversion Linker tag to your landing page URLs.
  • Disable auto-tagging in all your Google Ads accounts.
  • Add a Floodlight event snippet for each site page.
  • Give Conversion Optimizer access to all site pages.

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval?

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The listing must be created using a separate email address. State or federal permission is required to change the address. Multiple locations can’t be uploaded at the same physical address. Editorial approval must be received to use the same address twice. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Match each product available in Google Marketing Platform for Enterprise with its description.

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Helps them understand their data Manages all their marketing tags Gets valuable customer feedback Makes interactive charts and graphs Analytics 360 (1) Surveys 360 (3) Tag Manager (2) Data Studio (4) Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?

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Segment the data by conversion category. Segment the data by conversion action. Segment the data by click type. Segment the data by conversion adjustment. Download Google Ads Measurement Certification Exam Answers (PDF)