Google Ads Measurement Answers

You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?

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  • Add the Conversion Linker tag to your landing page URLs.
  • Disable auto-tagging in all your Google Ads accounts.
  • Add a Floodlight event snippet for each site page.
  • Give Conversion Optimizer access to all site pages.

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

You’d like to modify your current bidding strategy to increase the conversion rate of your ads. Match each bidding strategy with its description.

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Google Ads Measurement Answers

Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?

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Google Ads Measurement Answers

Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.)

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