HubSpot Contextual Marketing Certification

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

Knowledge GlassComments Off on You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?
  • Show more images in your content.
  • Send the users to a more relevant page.
  • Show a shorter form of your content.
  • Use two smart rules.

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Related Post
HubSpot Contextual Marketing Certification

You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

Knowledge Glass

Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using personalization, we won’t have to create any new content because the user will always see fresh information. Personalization is important for our SEO strategy because it will help our content rank higher in search engine […]
HubSpot Contextual Marketing Certification

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

Knowledge Glass

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors. Decide what type of smart content (CTA, form, or text) to add to the homepage. Draft the content to be shown to “Copywriter Charles.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.

Knowledge Glass

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)