- The conversion tracking also including offline conversions.
- Customers using web browsers that allow cross-site cookies.
- Customers clicking the ads multiple times before purchasing.
- Customers who made a purchase return to the conversion page.
Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
He brings data to all his meetings. Data is at the center of every decision made. He starts his day by looking at how well he’s doing on his company’s key performance indicators. He maintains a set of preferred media channels that are proven to be effective and don’t need to change. He values what […]
You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?
Between the tags of your website page, before the last line of code. Directly above the global site tag in the <\head> tags of all website pages. Between the tags of your website page, right after the global site tag. On the home page of the website, both above and below the tags. Download Google Ads […]
What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?
An event tag An analog tag A global site tag A temporary tag Download Google Ads Measurement Certification Exam Answers (PDF)