She needs to learn the data models used by Google’s automation systems. She needs to choose a CRM that can process the data from Google’s automated machine learning. She needs to assign data values to her manual optimization processes in real time. Sara first breaks down her organization’s data silos to ensure data quality. That […]
It includes converting and non-converting paths. It gives more credit to the touch-points closest to the conversion. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. Download Google Ads Measurement Certification Exam Answers (PDF)
