- Customer demand
- Units sold
- Profit margin
- Sale price
Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?
A sitewide tag must be added for each conversion action. The required code snippets must be inserted within an inline frame. Conversion tracking tags must use HTML5 for all site pages. Auto-tagging must be turned on in all of her Google Ads. Download Google Ads Measurement Certification Exam Answers (PDF)
What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?
An event tag An analog tag A global site tag A temporary tag Download Google Ads Measurement Certification Exam Answers (PDF)
Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.)
A KPI shows how ads are performing in real time. A KPI is clear, measurable, and has a defined time frame. By definition, A KPI is a measurement of success. A KPI is media-channel specific, and KPIs aren’t interchangeable. A KPI represents non-click actions, such as page views and leads. Download Google Ads Measurement Certification […]