HubSpot Marketing Software Certification

Why should your call-to-action contain action-oriented language?

Knowledge GlassComments Off on Why should your call-to-action contain action-oriented language?
  • Because Jorie said so.
  • A call-to-action should inspire your visitors to take an action.
  • You don’t want a visitor to have to think too hard about what they can expect when clicking a button.
  • B and C

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HubSpot Marketing Software Certification

A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.

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HubSpot Marketing Software Certification

True or false? Forms are dead.

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HubSpot Marketing Software Certification

What’s the difference between a form and a lead flow?

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Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. Experience — lead […]