There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]
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Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels. Select one distribution channel, identify your audience’s preferred channels, and stay up to date with emerging channels. Set a content distribution goal, identify your audience’s preferred channels, and outline your distribution plan. Select one distribution channel, run tests […]