- Multiple media channels may use different tools to measure brand lift.
- Multiple media channels aggregate all your data into a single view.
- Multiple media channels use ads in identical ways.
- Multiple media channels consolidate campaign data for actionable insights.
It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. It distributes credit evenly to every single touch-point in a buyer’s journey. Download Google Ads Measurement Certification Exam Answers (PDF)
Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.)
Someone watching up to 30 seconds of those ads. Someone closing one of those ads within five seconds. Someone clicking on a part of those particular ads. Ads that were viewed and converted in an offline transaction. Ads that deposit a cookie onto someone’s computer. Download Google Ads Measurement Certification Exam Answers (PDF)
Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads?
Standard access in Firebase Owner on the project permissions in Firebase Standard access in Google Ads Owner on the project permissions in Google Ads Download Google Ads Measurement Certification Exam Answers (PDF)