- Multiple media channels may use different tools to measure brand lift.
- Multiple media channels aggregate all your data into a single view.
- Multiple media channels use ads in identical ways.
- Multiple media channels consolidate campaign data for actionable insights.
Measuring conversion actions can help you better understand how users connect with your brand. Which are conversion actions you can measure?
Purchase, lead, page view, and sign-up Organic discovery, and directory referral Social media account shares, and likes Unsolicited walk-ins, and product deliveries Download Google Ads Measurement Certification Exam Answers (PDF)
As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?
Provide contact information View an online advertisement Respond to a call-for-action Demonstrate loyalty Download Google Ads Measurement Certification Exam Answers (PDF)
Which activity might a brand manager track if the desired result is to increase awareness with the customer?
Upsells Brand recall Purchase intent Transactions Download Google Ads Measurement Certification Exam Answers (PDF)