Stakeholders help you plan for the future. Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders. Stakeholders help you decide if you need to develop a team to help you do social advertising. Stakeholders help you determine how social media for your company will change in the next […]
Start with the social networks your buyer personas use to learn about and interact with brands. Facebook has over two billion monthly active users, so start there. Create an account on all of them, and see which ones your audience gravitates towards. If you haven’t started your social presence by now, unfortunately it’s too late. […]