- Conversion-focused bidding
- Revenue-focused bidding
- Consideration-focused bidding
- Awareness-based bidding
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
Place your business’s ads on every available search engine. Boost your conversions by connecting you to people in the moments that matter. Help you reach a wider audience and maximize exposure. Coach your company to fully move to an online-only presence. Cap the number of ads you pay for, based on your business. Download Google Ads Shopping […]
Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?
They provide minimal information, so interested customers have to visit her website for more information. They’re visual, and provide detailed information about what she’s selling before someone even opens her ads. They provide value comparisons that feature her product alongside more expensive products. They have lower costs-per-click and increase total volume of her website traffic. Download Google […]
George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?
Smart Shopping campaigns can buy a permanent ad slot on a website. Smart Shopping campaigns automatically produce long-term profit estimates. Smart Shopping campaigns can be set with a target return on ad spend. Smart Shopping campaigns have an unlimited potential spend each day. Download Google Ads Shopping Certification Exam Answers (PDF)