- When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
- Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.
- Measurement results should lead to actionable insights; it should inform your decision-making.
- One of the first steps you must take is to check whether the result of a specific objective exceed or fell short of its goal.
Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time?
Google My Business Insights Google My Business Tracking Google My Business Totals Google My Business Metrics Download Google Ads Measurement Certification Exam Answers (PDF)
Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)
View-through impression Maximize conversions Enhanced CPC Target impression share Maximize clicks Download Google Ads Measurement Certification Exam Answers (PDF)
Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business. What are the steps, in order, for building a website using Google My Business? (List the first step at the top.)
Darian signs into his Google My Business. Darian selects Website from the Home menu. Darian updates all his relevant business information. Darian adds images, including a cover photo and virtual tour. Darian chooses a unique domain and points it to the website. Download Google Ads Measurement Certification Exam Answers (PDF)