- It includes converting and non-converting paths.
- It gives more credit to the touch-points closest to the conversion.
- It’s the most advanced model in Google’s attribution products.
- It algorithmically evaluates individual customer paths.
Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?
Return on ad spend Machine learning Total tax deductions Reporting freshness Download Google Ads Measurement Certification Exam Answers (PDF)
Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
He brings data to all his meetings. Data is at the center of every decision made. He starts his day by looking at how well he’s doing on his company’s key performance indicators. He maintains a set of preferred media channels that are proven to be effective and don’t need to change. He values what […]
Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him?
Statistics that compare multiple ad groups and ad campaigns. Performance data comparing his current attribution model with similar websites’ models. Data that compares his ads to ads from similar businesses to see which ones are most successful. Data about the customer paths that lead to conversions for his online business. Download Google Ads Measurement Certification Exam […]