- It includes converting and non-converting paths.
- It gives more credit to the touch-points closest to the conversion.
- It’s the most advanced model in Google’s attribution products.
- It algorithmically evaluates individual customer paths.
Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining
Marketing objectives Media objectives Business objectives Campaign metrics Download Google Ads Measurement Certification Exam Answers (PDF)
An extra line is included within an ad when location extensions are added to a Google Ad campaign. All it takes is linking Google My Business with a Google Ads account. What can users see when an ad with location extensions is displayed?
A call-to-action, a collection of services, or a digital coupon code A website sitemap, specific page links, or a web search button A phone number, a messaging button, or newsletter sign-up link An address, a link to see the business on Google maps, or specific distance to location Download Google Ads Measurement Certification Exam Answers (PDF)
If you have ten or more locations, you can bulk upload those locations to Google My Business using a spreadsheet that contains five important fields. Match the fields to their descriptions.
This field contains your phone information and your business’s web domain. This field contains the information your customers use to find and visit your business in the real world. This field contains the unique ID assigned by the Google My Business system to each of your locations. This field contains one of nine selections that […]