- It includes converting and non-converting paths.
- It gives more credit to the touch-points closest to the conversion.
- It’s the most advanced model in Google’s attribution products.
- It algorithmically evaluates individual customer paths.
Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning. What can help him troubleshoot this issue?
Conversions report Google Tag Assistant Google Analytics Google Ads Conversion Tool Download Google Ads Measurement Certification Exam Answers (PDF)
What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)
You get access to automatically generated remarketing lists for Firebase-published apps. You no longer have to manually link your Firebase account to your Google Ads account. You can easily index your app in Google search. You can import conversions, adding any additional code to enable automatically collected events. You can use audiences created in Firebase for conversion […]
Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?
Cross-channel attribution Store visits Brand lift Media mix model Download Google Ads Measurement Certification Exam Answers (PDF)