- It algorithmically evaluates individual customer paths.
- It includes converting and non-converting paths.
- It’s the most advanced model in Google’s attribution products.
- It applies static logic to assign a value to each touch-point.
Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.)
Tag Manager Search Ads 360 Surveys Data Studio Display & Video 360 Download Google Ads Measurement Certification Exam Answers (PDF)
Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?
Ads used in identical ways, on the same channels, and directed at the same audience. Ads with exposed groups, on the same message, and directed at the same Ads with unexposed groups, on the same budget, and directed at the same audience. Ads with unexposed groups, on the same channels, and directed at the same […]
A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?
Unit cost Demand Volume Capacity Download Google Ads Measurement Certification Exam Answers (PDF)