- It algorithmically evaluates individual customer paths.
- It includes converting and non-converting paths.
- It’s the most advanced model in Google’s attribution products.
- It applies static logic to assign a value to each touch-point.
David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking. Which two are available attribution providers? (Choose two.)
Google Firebase Google Analytics Google Play Salesforce Download Google Ads Measurement Certification Exam Answers (PDF)
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?
Offer them a specific call to action Send targeted advertising Show them more ads for services Ensure brand loyalty Download Google Ads Measurement Certification Exam Answers (PDF)
Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking?
Insert the tag code into the Floodlight tag of any applicable web page. Input the tag code between the tags of each of web page. Ensure that all HTML code for each page is optimized for the Chrome browser. Use HTML5 coding for any page that the tag will be inserted into. Download Google Ads […]