- It algorithmically evaluates individual customer paths.
- It includes converting and non-converting paths.
- It’s the most advanced model in Google’s attribution products.
- It applies static logic to assign a value to each touch-point.
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]
A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?
Unit cost Demand Volume Capacity Download Google Ads Measurement Certification Exam Answers (PDF)
Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?
Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple channels consolidate campaign data for actionable insights. Multiple channels may use different tools to measure brand lift. Download Google Ads Measurement Certification Exam Answers (PDF)