- It includes converting and non-converting paths.
- It’s the most advanced model in Google’s attribution products.
- It algorithmically evaluates individual customer paths.
- It distributes credit evenly to every single touch-point in a buyer’s journey.
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]
A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What’s his marketing objective?
Consideration Purchase Loyalty Awareness Download Google Ads Measurement Certification Exam Answers (PDF)
Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?
Google Ads Conversion Tracking Conversion Linker Google Optimize Floodlight Counter Download Google Ads Measurement Certification Exam Answers (PDF)