The inbound methodology has arrows to show the direction your flywheel should spin. The inbound methodology is round to help you visualize your company as a flywheel. The only way to make your company operate like a flywheel is to use inbound techniques. The inbound methodology represents a funnel that exists in one part of […]
Your customer wants your product to reflect what they believe about the world. You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do. By researching the job your product does, you’ll better understand the identity of your customer. By researching your customer’s personal identity, you’ll […]