Shopping campaigns are organized by ad groups instead of products groups. Shopping ads are manually generated. Shopping campaigns are organized by product groups. Shopping campaigns rely on product information instead of keywords. Download Google Shopping Ads Certification Exam Answers (PDF)
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Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. […]