Help the buyer define their goals and challenges. Help the buyer understand the different ways they might address a goal or challenge. Convince the buyer to buy your product or service. Help the buyer weigh the pros and cons of your solution relative to other options. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
An action that triggers an automated email from your marketing automation platform. Anything that indicates that you could provide immediate value to someone. An action that indicates a prospect is ready to move from the identify phase to the connect phase. An event that indicates a sales opportunity is about to expire. Download HubSpot Inbound […]
Don’t spend more than a few seconds on rapport building. Long enough to get the prospect comfortable discussing goals and challenges with you, but not so long that it requires the rest of the call to be rushed. As long as possible. Increasing the amount of time spent building rapport will increase the prospect’s likelihood […]