Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Which user characteristic may NOT be used to change keyword bids in AdWords?

 time of day  device  location  ad preference Download Google Analytics Individual Certification Exam Answers (PDF)

In Custom Reports, what must metrics and dimensions share in order to report accurately?

Same view Same scope Same Custom Report Same index Download Google Analytics Individual Certification Exam Answers (PDF)

What is not a benefit of Google Analytics Remarketing?

Allow customers to quickly reorder an item they have previously purchased Show customized ads to customers who have previously visited your site Create remarketing lists without making changes to your existing Analytics snippet Create remarketing lists based on custom segments and targets Download Google Analytics Individual Certification Exam Answers (PDF)