Which method should be used to promote awareness to customers?

Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.)

Someone watching up to 30 seconds of those ads. Someone closing one of those ads within five seconds. Someone clicking on a part of those particular ads. Ads that were viewed and converted in an offline transaction. Ads that deposit a cookie onto someone’s computer. Download Google Ads Measurement Certification Exam Answers (PDF)

Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?

To build brand loyalty To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make their first purchase Download Google Ads Measurement Certification Exam Answers (PDF)

Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?

Store visits Brand lift Store sales direct Mixed media Download Google Ads Measurement Certification Exam Answers (PDF)