Which method should be used to promote awareness to customers?

Olyana works at a digital marketing agency. She’d like to use Google forwarding numbers to track the duration of calls originating from one of her client’s campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download. What is this tag called?

A message snippet A multimedia snippet A console snippet A phone snippet Download Google Ads Measurement Certification Exam Answers (PDF)

An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?

Media objectives Business objectives Marketing objectives Campaign metrics Download Google Ads Measurement Certification Exam Answers (PDF)

Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

Cross-channel attribution Store visits Brand lift Media mix model Download Google Ads Measurement Certification Exam Answers (PDF)