- Implicit call-to-actions
- Ads with generic search terms
- Displays focused on offers
- Brand attributes videos
When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations. Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view. Measurement results should lead to actionable insights; it should […]
Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?
A click event tag A social event tag A page load event tag A reload event tag Download Google Ads Measurement Certification Exam Answers (PDF)
A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What’s his marketing objective?
Consideration Purchase Loyalty Awareness Download Google Ads Measurement Certification Exam Answers (PDF)