- Pages per visit
- Return on ad spend
- Brand awareness
- Upsells
Download Google Ads Measurement Certification Exam Answers (PDF)
Download Google Ads Measurement Certification Exam Answers (PDF)
Search optimization Website-to-email Lead manipulation Online-to-offline Download Google Ads Measurement Certification Exam Answers (PDF)
It includes converting and non-converting paths. It gives more credit to the touch-points closest to the conversion. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. Download Google Ads Measurement Certification Exam Answers (PDF)
Media mix model Attribution Machine learning Cross-channel Download Google Ads Measurement Certification Exam Answers (PDF)