Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

Which statement describes linear attribution?

It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. It distributes credit evenly to every single touch-point in a buyer’s journey. Download Google Ads Measurement Certification Exam Answers (PDF)

Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?

The CRM doesn’t support the unique order ID. Peter has enabled the View-through conversion column. Conversion tracking is generating duplicate conversions. Peter modified the event tag to capture a unique order ID. Download Google Ads Measurement Certification Exam Answers (PDF)

Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)

View-through impression​ Maximize conversions Enhanced CPC Target impression share Maximize clicks Download Google Ads Measurement Certification Exam Answers (PDF)