- Cross-channel attribution
- Store visits
- Brand lift
- Media mix model
Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?
Multiple media channels may use different tools to measure brand lift. Multiple media channels aggregate all your data into a single view. Multiple media channels use ads in identical ways. Multiple media channels consolidate campaign data for actionable insights. Download Google Ads Measurement Certification Exam Answers (PDF)
Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.
Jenna would like to know how many users are visiting a specific page on her client’s website. Edith is interested in tracking how many users are signing up for her newsletter each month. Durene would like to measure how many sales of a specific product are made. Travis wants to measure the number of new […]
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)
In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]