Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

Brenda’s promoting her business with an Android app using in-app billing. She wants to measure how effectively her ads are driving in-app purchases using Google Ads. Which two attribution partners can Brenda choose between to link to her Google Ads in order to accomplish this? (Choose two.)

Google Play Google Campaign Manager Google Ads Google Firebase Google Analytics Download Google Ads Measurement Certification Exam Answers (PDF)

Which two statements are true about evaluating your existing ad campaigns? (Choose two.)

When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations. Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view. Measurement results should lead to actionable insights; it should […]

Tom’s using Google Ads to promote his bicycle store. He’s created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this?

By setting up an attribution action for website purchases. By setting up a conversion action for in-app purchases. By setting up a conversion action for website purchases. By setting up an attribution action for in-app purchases. Download Google Ads Measurement Certification Exam Answers (PDF)