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It algorithmically evaluates individual customer paths. It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It applies static logic to assign a value to each touch-point. Download Google Ads Measurement Certification Exam Answers (PDF)
Between the tags of your website page, before the last line of code. Directly above the global site tag in the <\head> tags of all website pages. Between the tags of your website page, right after the global site tag. On the home page of the website, both above and below the tags. Download Google Ads […]