Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time?

A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What’s his marketing objective?

Consideration Purchase Loyalty​ Awareness Download Google Ads Measurement Certification Exam Answers (PDF)

Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?

Link her Firebase and Google Ads account. Set up Google Analytics with her app data. Assign values to search attribution. Automate her bidding strategies. Download Google Ads Measurement Certification Exam Answers (PDF)

Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.)

A KPI shows how ads are performing in real time. A KPI is clear, measurable, and has a defined time frame. By definition, A KPI is a measurement of success. A KPI is media-channel specific, and KPIs aren’t interchangeable. A KPI represents non-click actions, such as page views and leads. Download Google Ads Measurement Certification […]