Which attribution type algorithmically evaluates individual customer paths?

Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.

Jenna would like to know how many users are visiting a specific page on her client’s website. ​Edith is interested in tracking how many users are signing up for her newsletter each month. ​Durene would like to measure how many sales of a specific product are made. ​Travis wants to measure the number of new […]

Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

Multiple media channels may use different tools to measure brand lift. Multiple media channels aggregate all your data into a single view. Multiple media channels use ads in identical ways. Multiple media channels consolidate campaign data for actionable insights. Download Google Ads Measurement Certification Exam Answers (PDF)

Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer’s journey before they actually arrive at her store. Which type of strategy is Madison’s marketing director suggesting to help her drive sales at her physical location?

Search optimization Website-to-email Lead manipulation Online-to-offline Download Google Ads Measurement Certification Exam Answers (PDF)