Which attribution type algorithmically evaluates individual customer paths?

Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him?

Statistics that compare multiple ad groups and ad campaigns. Performance data comparing his current attribution model with similar websites’ models. Data that compares his ads to ads from similar businesses to see which ones are most successful.​ Data about the customer paths that lead to conversions for his online business. Download Google Ads Measurement Certification Exam […]

Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads?

Standard access in Firebase Owner on the project permissions in Firebase Standard access in Google Ads Owner on the project permissions in Google Ads Download Google Ads Measurement Certification Exam Answers (PDF)

Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning. What can help him troubleshoot this issue?

Conversions report Google Tag Assistant Google Analytics Google Ads Conversion Tool Download Google Ads Measurement Certification Exam Answers (PDF)