Which attribution type algorithmically evaluates individual customer paths?

Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?

Offer them a specific call to action​ Send targeted advertising Show them more ads for services Ensure brand loyalty Download Google Ads Measurement Certification Exam Answers (PDF)

A primary benefit of Google My Business is what it can tell you about how customers behave when they visit your listing. Which Google My Business feature can you use to follow these interactions?

Google My Business Reviews Google My Business Services Google My Business Insights​ Google My Business Info Download Google Ads Measurement Certification Exam Answers (PDF)

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

Enable your Google Analytics account in the Google Publisher Toolbar. Link your Google Firebase account with Google Analytics. Make Google Firebase your attribution provider. Insert a required JavaScript code onto each web page of your site. Download Google Ads Measurement Certification Exam Answers (PDF)