Google Ads Measurement Answers

Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

Knowledge GlassComments Off on Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?
  • Machine learning
  • Media mix model
  • Cross-channel
  • Attribution

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Google Ads Measurement Answers

Linking a client’s Google My Business with Google Ads allows for the creation of location extensions. Which statement is true about location extensions?

Knowledge Glass

Location extensions replace traditional ads with a delivery focused specifically on sharing location information with customers. Location extensions share all of the reviews from your Google My Business listing, to entice customers to visit your location. Location extensions add an address, a link to see the business on google maps, or the distance a user […]
Google Ads Measurement Answers

To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?

Knowledge Glass

All images in JPEG format Any legacy conversion tag Any social-media links on-page All web pages using HTTPS Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this?

Knowledge Glass

In Firebase, the account needs to be an owner on the project you want to link. The Google account needs Standard access in Google Ads. In Firebase, the account needs to be a Firebase Develop Admin. The Google account needs to have owner access in Google Ads. Download Google Ads Measurement Certification Exam Answers (PDF)