- Machine learning
- Media mix model
- Cross-channel
- Attribution
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Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?
The CRM doesn’t support the unique order ID. Peter has enabled the View-through conversion column. Conversion tracking is generating duplicate conversions. Peter modified the event tag to capture a unique order ID. Download Google Ads Measurement Certification Exam Answers (PDF)
Match each report with its description.
Shows the average number of days, ad clicks, and ad impressions it took users to convert. Shows how many conversions were received for each conversion action. All the conversions assisted by clicks, except for the last click for each keyword. Helps evaluate and optimize performance using the current attribution model. Campaigns report (4) Top Conversions […]
Which method should be used to promote awareness to customers?
Implicit call-to-actions Ads with generic search terms Displays focused on offers Brand attributes videos Download Google Ads Measurement Certification Exam Answers (PDF)