Google Ads Measurement Answers

Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

Knowledge GlassComments Off on Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?
  • Machine learning
  • Media mix model
  • Cross-channel
  • Attribution

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Google Ads Measurement Answers

You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task? (Choose two.)

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It automatically creates tag code snippets. It creates the Google Click Identifier tag (GCLID). It tells you which tags are on each web page. It provides reasons why tags aren’t working. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Which activity might a brand manager track if the desired result is to increase awareness with the customer?

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Upsells Brand recall Purchase intent Transactions Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?

Knowledge Glass

Location has no photos. Location isn’t yet open. Location uses one category. Location includes no posts. Download Google Ads Measurement Certification Exam Answers (PDF)