Which activity might a brand manager track if the desired result is to increase awareness with the customer?

You’d like to modify your current bidding strategy to increase the conversion rate of your ads. Match each bidding strategy with its description.

Allows you to bid based on a target return on ad spend Uses advanced machine learning to automatically optimize bids Is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget Helps you get more conversions by automatically modifying your manual bids already set Maximize Conversions […]

A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?

Purchase Loyalty​ Awareness Consideration Download Google Ads Measurement Certification Exam Answers (PDF)

To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?

All images in JPEG format Any legacy conversion tag Any social-media links on-page All web pages using HTTPS Download Google Ads Measurement Certification Exam Answers (PDF)