Which activity might a brand manager track if the desired result is to increase awareness with the customer?

Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?

Ads used in identical ways, on the same channels, and directed at the same audience. Ads with exposed groups, on the same message, and directed at the same ​ Ads with unexposed groups, on the same budget, and directed at the same audience. Ads with unexposed groups, on the same channels, and directed at the same […]

Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?

Offer them a specific call to action​ Send targeted advertising Show them more ads for services Ensure brand loyalty Download Google Ads Measurement Certification Exam Answers (PDF)

Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?

A click event tag A social event tag A page load event tag A reload event tag Download Google Ads Measurement Certification Exam Answers (PDF)