Which activity might a brand manager track if the desired result is to increase awareness with the customer?

Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)

VTCs are recorded when users interact with an ad and then later convert. In conversion reports, VTC data are included in the conversions column rather than being separately addressed. A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad. VTCs are conversions […]

An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?

Page load and click Time onsite and referrer Total pages and load speed Page duration and visit Download Google Ads Measurement Certification Exam Answers (PDF)

WidgetCo wants to increase the total amount of money they make after expenses. They’re unable to change their internal costs. Which factor can WedgetCo lower to drive higher volume and increase the money they make after expenses?

Customer demand​ Units sold Profit margin Sale price Download Google Ads Measurement Certification Exam Answers (PDF)